Bullet points to get you started...
** Good starter kits are available on eBay complete with a dish, LNB, coax, tripod, level, etc. - I would start there as they're pretty reasonable (around $100)
** You will need a clear view of the southwestern sky so choose your tailgating location appropriately
** The dish mounting pole HAS TO BE completely plumb or you will never locate the 99, 101 and 103 degree HD satellites so choose a kit with one of those mounting pole circular levels
** If you are tailgating in Morgantown, the dish coordinate adjustments are: elevation 39.3 degrees and azimuth 211.1 degrees.
This may sound daunting but I assure you it is not that bad once you get used to it. If you need any more info, feel free to message me as I'd be happy to share pictures or details about my setup.