WVU is a great culutrual and georgraphical fit for the SEC. I do not give a rats ass about an extra few (million) bucks or so the Missouri "tv subsricbers" bring in. Last I check the SEC made enough money already.
GREED IS NOT GOOD!
You can think that but WVU is only a marginally better program than Missouri. Missouri has a ton more TV sets and a much better university academically. WVU vs Missouri is not even a conversation.
Oliver Luck did an unbelievable job getting the B12 to take WVU over Louisville. Louisville had everything over WVU.