Colorado st gives the big 12 another land grant university and a great town.
Byu brings national clout and big time money and resources.
Memphis brings a great city, fed ex money and support. Also great recruiting areas ( SEC )
UCF brings Florida and a huge school that has big resources.
Cincy brings a great city and a university dedicated to its sports.
Starting to think add them all. Big East on roids. As good if not better than ACC from top to bottom with additions.
Colorado st gives the big 12 another land grant university and a great town.
Byu brings national clout and big time money and resources.
Memphis brings a great city, fed ex money and support. Also great recruiting areas ( SEC )
UCF brings Florida and a huge school that has big resources.
Cincy brings a great city and a university dedicated to its sports.
Starting to think we need to add them all.
Eastern
1) WV
2) UCF
3) Cincy
4) Memphis
5) ISU
6) Baylor
7) TCU
8) Houston
Western
1) OU
2) OSU
3) Texas
4) K State
5) Kansas
6) TT
7) CSU
8) BYU
Bigger footprint. More teams. Expanded coverage area. Worse things than adding Cincy, Houston, Memphis, Colorado, Orlando and Mormons to your map. We stay in our time zone for half of league games. Schedule strong OOC. Every bit as good a conference if not better than ACC as far as contenders. OU, Texas keep with traditional league rivals. Champ game would offer up a legit playoff contender, etc. Also, winning a division keeps teams in contention far longer than having to win outright which is good for asses in seat.
Championship game:
Oklahoma V. Baylor
Oklahoma V. West Virginia
Texas V. TCU
Those games get you into a playoff with a legit record. \
Plus, protects WV if Texas and/or OU leaves to a greater extent because you'll still have 10-12 teams that have been playing/recruiting P5 football.