"Everyone talks about toughness in every program. Everyone talks about culture, toughness. Like those words are words in every head coach that gets a job, every program, they all say the same stuff. But it shows up when you turn on the tape. And when you watch a coach Rodriguez offense, there is a specific way they play. It is attacking every snap, first quarter to third quarter to fourth quarter. It is a relentless getting after your ass mentality, and it's tangible. You can see it and grade it and watch it on tape. And so to me, that is, everyone talks about, but not everybody lives it 24-7, 365."