KNOXVILLE, Tenn. -- In what is believed to be the first arrangement of its kind, Tennessee fans for all sports will be charged a 10% "talent fee" on tickets to help pay athletes as part of the new revenue-sharing plan set to begin in 2025.
In addition to the 10% increase on all ticket invoices -- season tickets and single-game purchases -- as well as donations for those seats, Tennessee will add an average increase of 4.5% on all football tickets.
In the most recent financial data available, the Tennessee football program turned a $75 million profit in 2023 -- after $134.9 million in revenue and $59.1 million in expenses.
At most of the larger schools around the country, football is the engine that helps fund many of the other sports. The Vols have a streak of 15 consecutive sellouts at Neyland Stadium and led the SEC in total home attendance in 2023 with 713,405 fans -- an average of 101,915 per game. For two straight years, Tennessee has sold all 70,500 of its season tickets, and White said there's a waiting list of 15,000.
In addition to the 10% increase on all ticket invoices -- season tickets and single-game purchases -- as well as donations for those seats, Tennessee will add an average increase of 4.5% on all football tickets.
In the most recent financial data available, the Tennessee football program turned a $75 million profit in 2023 -- after $134.9 million in revenue and $59.1 million in expenses.
At most of the larger schools around the country, football is the engine that helps fund many of the other sports. The Vols have a streak of 15 consecutive sellouts at Neyland Stadium and led the SEC in total home attendance in 2023 with 713,405 fans -- an average of 101,915 per game. For two straight years, Tennessee has sold all 70,500 of its season tickets, and White said there's a waiting list of 15,000.
