The last I heard WVU was getting around $10,000,000 from IMG sports for the games just like the Ga. Southern game. IMG then makes money off of those games through commercials and sponsors. WVU doesn't pay anyone to air anything. As a matter of fact there were two bidding companies so intent on getting the contract that they sued each other for the rights to it. You couldn't get two homeless people to fight over PITT. tickets unless you included free concessions!