The upside packaging celebrated women who are “flipping the status quo.”
The green and brown candies represent a lesbian couple.
The purple cartoon candy promotes ‘body positivity.’
M&M’s creator Mars will release “all-female” M&M’s candy packages for a limited time to honor women who are “flipping the status quo.”
The company announced the feminist-forward candy wrappers Thursday, saying it will exclusively display M&M’s female characters: the green, brown and most recently introduced purple M&M.
In addition to featuring the three female M&M’s on the wrappers, each package in this limited run will only include the corresponding green, brown and purple candy-coated chocolates.
The packages will feature the female M&M’s flipped upside-down to represent how women “are flipping how they define success,” according to PR Newswire.
The green and brown candies represent a lesbian couple.
The purple cartoon candy promotes ‘body positivity.’
M&M’s creator Mars will release “all-female” M&M’s candy packages for a limited time to honor women who are “flipping the status quo.”
The company announced the feminist-forward candy wrappers Thursday, saying it will exclusively display M&M’s female characters: the green, brown and most recently introduced purple M&M.
In addition to featuring the three female M&M’s on the wrappers, each package in this limited run will only include the corresponding green, brown and purple candy-coated chocolates.
The packages will feature the female M&M’s flipped upside-down to represent how women “are flipping how they define success,” according to PR Newswire.
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