I respectfully disagree. It does expand the B12 market into the fourth largest city in the USA which is currently 'owned' by the SEC. SE Texas is a lucrative market and currently missing from the B12 footprint.
That may not mean much to some, but apparently it does to the governor. Will some of the recruits from that area be lost by UT, or LSU and others? I think you know as well as I do that Texas football teams want to own all of the state, not just most of it.
Why else would the governor and the president of UT even care? If expansion happens, the inclusion of UH is mandatory to maintain veto power (control) of the B12. You are forgetting that UT also controls the vote of TCU. They got them in.
Sure Houston his a huge market, but with 4 Texas Schools you pretty much cover the state. If the BIG12 wants to expand its footprint it has to go elsewhere, Fla, Ohio, Tenn