For someone with so many links in various posts one would think that of all posters here you would know why expansion is on the list....sigh.
It has been stated and practically etched in stone, the Big12 Expansion Committee of Boren-Gee-Starr are doing so to determine that best way of ensuring an level playing field for entry into the NCP. It is not about markets. It is not about money. It is not a beauty context to pick the prettiest candidate. It is solely to set up the best formula for making sure a Big12 has an equal chance, records being equitable as any other conference champion of getting in the play off games - nothing more.
Learned amateurs across the spectrum on viewpoints state the "reason(s)" for expansion but they are all wrong. There is only one reason. Now, there are considerations in the details and those likely include, revenue, sexy candidates and TV markets but those are not the reason for the expansion.
I have read the "experts" on this board and others and all of them are spinning things to support their own views and that is all of this stuff is, personal opinion and none of it matters.
Boren-Gee-Starr will make their findings known and the assembly will discuss the best way to move forward. But until that choice is made, there is only one topic to discuss, expand or not to ensure the best chance of grabbing an NCP slot. Nothing more.