Big 12 commissioner Brett Yormark says 'digital will play a role' in future TV deal
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The conference needs to be younger and hipper as he said in July, and with that comes contemporizing things. Likely a better digital presence is in line with whatever television deal is reached in the future.
“Not that I have a crystal ball, but as I look forward digital will play a role in what we do,” Yormark said, “but obviously you reach younger consumers in a different way today. But being on a big platform that can give you the broad reach that they provide and the cross-marketing and the promotion is critically important.
“For me, there’s a huge future with ESPN and FOX and if we can complement those two partners with something additive it seems to make sense.”
Big 12 commissioner Brett Yormark says 'digital will play a role' in future TV deal
New Big 12 commissioner Brett Yormark visited OSU on Tuesday and met with the media. He talked the new TV deal. He talked about OSU as well.
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