Watching Espn’s ball washing ads last night on the SEC coming in ‘24 and Fox all over the BIG, you obviously have a very big drop off after that from a brand standpoint. What is BY’s move to try and close the revenue gap? Go ‘all in’ with Big 12 global and take basketball to the stratosphere? Settle in as the 3rd survivor once ACC implodes and hope to compete once every 5 years with a CFP playoff run? Continue to surprise with something not yet discussed? I like Yormark a lot; sure he’s crafting something right about now.
