I know. However, Many reading his remarks might mistake him for an intelligent being whose word MIGHT be meaningful. I take especial issue with reports and surveys (opinions) such as these rankings because they, truly, have little or nothing to do with the educational opportunity available at a given school.
I get especially amused when a school gets massive credit for having 'on faculty' an acclaimed expert on a certain topic. Woopee!! This person is probably within a given department far removed from any major in which my child may be interested. The lack of real understanding/maturity of the student (and, very possibly, the parents) is when a big deal is made of some aspect of the school's Medical school (or other professional school) and these kids are just entering College. A very few of these highly acclaimed souls EVER venture into an encounter with students other than those specifically studying the area of this person's reputation. Generally, the teaching of students who have enrolled in even, what sounds like, a remotely parallel course to that for which this renowned individual is known, is handled by graduate students (most often those very early in the graduate studies and doing this work to qualify for their stipend) and never the Professor. Early college education is very often soured by having to deal with inexperienced and totally uninterested grad students when they had ben led to believe that this school's faculty was renowned and among the best in the Country. Could be, but most students never get to see this side of things. Yet we have the ranking 'services' doing their superficial 'thing' and perpetuating myths through their true ignorance.