BRISTOL, Conn. -- South Carolina's victory over Caitlin Clark and Iowa in the women's NCAA championship game Sunday had a preliminary audience average of 18.7 million on ABC and ESPN. The only sporting events in the United States to draw a bigger TV audience since 2019 have been football, the World Cup and the Olympics.
The audience numbers are expected to increase when Nielsen releases its final numbers Tuesday. Nielsen said the audience peaked at 24 million.
The audience numbers are expected to increase when Nielsen releases its final numbers Tuesday. Nielsen said the audience peaked at 24 million.
