Its imperative for WVU to remain a major sports school that the leaders improve the ratings WVUs academics receive.
That and fielding extremely competitive teams is the only way forward.
Losing major status is going to hurt the school itself tremendously and that's what the powers that be seemed to be determined to accomplish.
They probably wanted that the last go around, but Luck was on WVUs side literally and helped save the BIG 12 and save WVUs power conference status.
The media is hellbent on destroying the BIG 12 and the message boards are filled with people upsetting the fanbases of places like OU--telling them every minute that all of their problems are due to ISU, KSU, KU, WVU, TCU, OSU, Baylor and Texas Tech and that they'd be better off propping up Purdue, Indiana, Illinois, Iowa, Minnesota, Rutgers, Maryland, Wazzou, Oregon State, Wake, SU, Pitt, BC, UVa, NC State, UNC, Dook, etc.
THey've gotten to the leadership at UT and OU and trouble lies ahead.
Academic reputation is the first separator--its critical for WVUs future. Virtually every other state uses branch campuses to weed out academic problems and WVU must begin doing this as well.