Informative article from ESPN:
excerpt--
However, one industry insider, who worked directly with programming before recently leaving for another job in the industry, indicated getting the Big 12 schools to sign a grant of rights without offering anything in return will be a tough sell for the networks, even as they have to shell out up to $800 million to the league. More likely, to get a grant of rights extension, ESPN and Fox would have to put forward an immediate renegotiation of the Big 12's tier 1 and 2 deals, and pay the Big 12 up to the levels of the SEC and Big Ten. The Big Ten is now getting an estimated $250 million per year from Fox for only half of its rights.
If the networks put that on the table, the Big 12's viability for the next two decades would be virtually assured. But only if the Red River flagships signed off. If either balked against a proposal the rest of the conference supported, it could, once again, send a message to the other Big 12 members -- that the Sooners aren't completely committed to the conference.
"It might say, OU could begin flirting again," the insider said. "That they're not sure about the Big 12."
Of course, Boren could attempt to utilize this leverage for what's clearly become his white whale: a Big 12 network. The ACC previously implemented a clause in its agreement with ESPN that triggered the upcoming network launch. If the ESPN or Fox were unwilling to do yet another network deal now -- but still wanted a grant of rights extension to avoid competing with a Netflix or a Google for rights down the line in an ever-changing media landscape -- perhaps Boren could procure such clause on a future Big 12 network.
http://espn.go.com/college-football...-oklahoma-sooners-leverage-motivation-unclear
excerpt--
However, one industry insider, who worked directly with programming before recently leaving for another job in the industry, indicated getting the Big 12 schools to sign a grant of rights without offering anything in return will be a tough sell for the networks, even as they have to shell out up to $800 million to the league. More likely, to get a grant of rights extension, ESPN and Fox would have to put forward an immediate renegotiation of the Big 12's tier 1 and 2 deals, and pay the Big 12 up to the levels of the SEC and Big Ten. The Big Ten is now getting an estimated $250 million per year from Fox for only half of its rights.
If the networks put that on the table, the Big 12's viability for the next two decades would be virtually assured. But only if the Red River flagships signed off. If either balked against a proposal the rest of the conference supported, it could, once again, send a message to the other Big 12 members -- that the Sooners aren't completely committed to the conference.
"It might say, OU could begin flirting again," the insider said. "That they're not sure about the Big 12."
Of course, Boren could attempt to utilize this leverage for what's clearly become his white whale: a Big 12 network. The ACC previously implemented a clause in its agreement with ESPN that triggered the upcoming network launch. If the ESPN or Fox were unwilling to do yet another network deal now -- but still wanted a grant of rights extension to avoid competing with a Netflix or a Google for rights down the line in an ever-changing media landscape -- perhaps Boren could procure such clause on a future Big 12 network.
http://espn.go.com/college-football...-oklahoma-sooners-leverage-motivation-unclear
