When the ACC gets its next tv contract--its going to be significantly larger. They are the focus of the network which has them under contract for all rights--lots of prime time heavily promoted games and their ratings have increased dramatically since realignment. They are having regular playoff participants. Won one championship and just played for another with a different team. They are now heavily promoting their markets.
As it is, adding markets (and brands)grew their revenues tremendously--Each existing school gained over five million per school after they poached the Big East's Pitt and SU and another million per school for ND's partial membership. That's why they expanded with the schools they did--or at least a major reason (also wanted to help end the Big East obviously).
I'm not into the back and forth thing, but:
1a) the SEC is the focus of espn, abc, & cbs. Oh and then there's the sec network which is owned by espn & the sec; More focus is given to SEC media days in Hoover AL than the ACC championship game & the SEC media days have higher attendance EVERY YEAR.
1b) espn will make a bigger play for the B1G network too cause right now Fox is the carrier/partner;
2) there are exactly 2 schools out of what 14/15 in that conference that move the dial for football in the ACC. One is FSU and the other I guess the ACC can count is ND, so lots of DEAD WEIGHT; and
3) despite all the additions they've added to bump up their TV deals, it's still a crappy payout compared to the sec, Big XII, b1g, & Pac 12. And they gave up their tier 3 rights.
Btw basketball and other sports don't mean squat for any conference in terms of $$$$ from TV. It's a 2-3 week post season owned by the ncaa and broadcast on cbs,
Bottom line, Nobody gives 2 $#!+$ about pitt, BC, Cuse, Louisville, wake, Duke, uva, Ga Tech, etc, and miami is a shell of what they used to be without uncle Nevin (just like Uncle Luther) supplementing the program. And honestly those schools aren't the #1 college draw in their own city, cause most are urban city schools in places that are pro towns or root for a state school(s).
The whole market share is totally overblown and been exposed when the school in that market can't have 35k (and in some places it's not even 25-30k) show up and the city population is in the millions. Nobody watches. Networks aren't going to be as dumb as they used to be. Too much competition and other options for viewing.