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How the Trumps Turned an Election Victory Into a Cash Bonanza
The first lady’s cut is more than 70% of the $40 million, according to people familiar with the matter. And they’re still looking for more: Melania’s agent has been trying to sell “sponsorships” for the film—starting at $10 million—to prominent CEOs and billionaires who were at the inauguration, according to people familiar with the matter. Buyers would get thanked at the end of the credits and be invited to the premiere. These overtures were made independently of the deal with Amazon, which was unaware of the outreach, according to a person familiar with the matter.
The Amazon deal is just one of the ways the new first family has benefited from its return to the White House. Companies have directed about $80 million to members of the Trump family and the Trump presidential library so far, as defendants settle lawsuits the president previously filed against them and corporations enter into new business ventures, including the documentary. This figure doesn’t include potential gains from crypto pursuits.
Much of the legal settlement money will go to a fund for the president’s library, a not-for-profit whose mission is to “preserve and steward” Trump’s legacy. But Trump’s share of a $10 million settlement Elon Musk’s X agreed to this week is expected to go to him directly, according to people familiar with the matter.
Ty Cobb, who served as a top White House lawyer in Trump’s first administration and has since emerged as a critic, said the president’s efforts to profit this time are far bolder. “Everything he does is either to be vengeful or to accumulate wealth, power and adulation,” Cobb said. Trump sees an opportunity, he said, because “all these people want a piece of him.”
How the Trumps Turned an Election Victory Into a Cash Bonanza
The first lady’s cut is more than 70% of the $40 million, according to people familiar with the matter. And they’re still looking for more: Melania’s agent has been trying to sell “sponsorships” for the film—starting at $10 million—to prominent CEOs and billionaires who were at the inauguration, according to people familiar with the matter. Buyers would get thanked at the end of the credits and be invited to the premiere. These overtures were made independently of the deal with Amazon, which was unaware of the outreach, according to a person familiar with the matter.
The Amazon deal is just one of the ways the new first family has benefited from its return to the White House. Companies have directed about $80 million to members of the Trump family and the Trump presidential library so far, as defendants settle lawsuits the president previously filed against them and corporations enter into new business ventures, including the documentary. This figure doesn’t include potential gains from crypto pursuits.
Much of the legal settlement money will go to a fund for the president’s library, a not-for-profit whose mission is to “preserve and steward” Trump’s legacy. But Trump’s share of a $10 million settlement Elon Musk’s X agreed to this week is expected to go to him directly, according to people familiar with the matter.
Ty Cobb, who served as a top White House lawyer in Trump’s first administration and has since emerged as a critic, said the president’s efforts to profit this time are far bolder. “Everything he does is either to be vengeful or to accumulate wealth, power and adulation,” Cobb said. Trump sees an opportunity, he said, because “all these people want a piece of him.”
