The commissioner of the Big Ten stated when they expanded they will keep the name. They arent morphing nor have they morphed. No one of note is referring to them as the BIG. Thats the point. No one of note is calling the BIG 12 anything other than their name. But some on message boards sure are trying.
HS buck, you just look for things to argue about> I bet you would aruge the point the sky isn't blue on a sunny day. First off I said the conference is morphing the Logo from BIG10 to B1G, which symbolized BIG. So go look up the definition of
Morphing. The following came directly from a press release when new new B1G Logo was unveiled.
"The new Big Ten logo was developed to symbolize the conference's future, as well as its rich heritage, strong tradition of competition, academic leadership, and passionate alumni," said Gericke. "Its contemporary collegiate lettering includes an embedded numeral "10" in the word "BIG,"
which allows fans to see "BIG" and "10" in a single word. Memorable and distinctive, the new logo evolved from the previous logo's use of negative space and is built on the conference's iconic name, without reference to the number of member institutions."
The new logo also provides the flexibility of multiple versions which can be used horizontally, vertically and within new media.
"The new Big Ten logo provides a contemporary identifying mark unifying 12 outstanding institutions," said Delany. "It conveys some elements from the past while simultaneously introducing new features. We think the new logo is fun and has something for everyone."
