A look at what's ahead for the Big 12

[WVUALLEN]

MSN

Everyone is waiting for streaming. The tech giants haven't fully jumped in … yet. Plus, streaming requires bandwidth. That makes a difference in underserved areas like Morgantown, West Virginia, or western Kansas. Both the Pac-12 and Big 12 are banking on those issues being resolved nationally in four years when their current media rights deals will be up.

For now, we are watching a major conference battle for relevance in real time. It last happened a decade ago with -- surprise! -- the Big 12. At that point, following the departures of Nebraska, Colorado (and later Texas A&M and Missouri), ESPN stepped in and paid the league as much for the 10 remaining teams as it would have for 12.

That needs to be remembered in any slicing and dicing of ESPN in the latest process. The Big 12 owes its past to Duncan and Dodds. But it wouldn't be around today if not for ESPN's largess a decade ago.

 

[The Bell Tolls for Thee]

MSN

Everyone is waiting for streaming. The tech giants haven't fully jumped in … yet. Plus, streaming requires bandwidth. That makes a difference in underserved areas like Morgantown, West Virginia, or western Kansas. Both the Pac-12 and Big 12 are banking on those issues being resolved nationally in four years when their current media rights deals will be up.

For now, we are watching a major conference battle for relevance in real time. It last happened a decade ago with -- surprise! -- the Big 12. At that point, following the departures of Nebraska, Colorado (and later Texas A&M and Missouri), ESPN stepped in and paid the league as much for the 10 remaining teams as it would have for 12.

That needs to be remembered in any slicing and dicing of ESPN in the latest process. The Big 12 owes its past to Duncan and Dodds. But it wouldn't be around today if not for ESPN's largess a decade ago.

Big XII doesn't owe ESPN shit. They only did what they did in self serving fashion because OU and UT were still top 20 revenue generating programs.

 

[WVUALLEN]

Big XII doesn't owe ESPN shit. They only did what they did in self serving fashion because OU and UT were still top 20 revenue generating programs.

SEC agreed with them because playoffs increased to 12 and they want 4 to 6 teams in every year.