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Senior Associate Athletics Director for Marketing - Athletics
West Virginia University · Morgantown, WV (On-site) 1 day ago ·
3 applicants
Full-time · Mid-Senior level
5,001-10,000 employees · Higher Education
Skills: Intercollegiate Athletics, External Relations, +8 more
About the job
The department of Athletics at West Virginia University is currently accepting applications for a Senior Associate Athletics Director for Marketing.
About The Opportunity
The Senior Associate Athletics Director for Marketing will oversee the day-to-day operations of the Athletics Marketing unit. This position will develop, recommend, and implement marketing and promotional strategies and policies which will increase awareness and attendance; responsible for generating revenue for intercollegiate athletic programs via ticket sales and corporate sponsorships. The primary responsibility of the position is to supervise and develop employees, and to increase revenue to the University through innovative ticket sales by connecting with tens of thousands of prospective customers and fans throughout the nation. Performance requires strong supervisory skills, creativity, accuracy and professionalism with consciousness of the image projected through the media and the public.
WVU Offers Generous Benefits, Including
We strongly believe in work-life balance and keeping time for things we love outside our work.
- 37.5-hour work week
- 13 paid holidays (staff holiday calendar)
- 24 annual leave (vacation) days per year or more based on years of service (employee leave)
- 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
- WVU offers a range of health insurance and other benefits
- 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.
- Wellness programs
What You'll Do
- Oversee, direct, and supervise the athletics marketing unit including direct supervision of the Assistant Athletics Director for Marketing, and indirect supervision of the Associate Director of Athletics Marketing, Assistant Director(s) of Athletics Marketing. Involves hiring, training and evaluation.
- Serve as the Department’s senior/executive staff’s main point-of-contact for Athletics Marketing.
- Provide oversite and leadership of event promotions for football, men's basketball, women's basketball, and other varsity sports as assigned and special events. Duties include preparation of game-day schedule of activities, pregame and halftime entertainment, pregame and in-game promotions and developing positive game atmosphere. Must have ability to plan logically, negotiate with groups, and delegate oral and written instructions.
- Provide oversite and leadership for ticket marketing campaigns for football, men's basketball, women's basketball, and other varsity sports as assigned and special events, including season ticket sales, single game ticket sales, group ticket sales and game promotions. Duties include interacting with advertising agency; developing media, developing mailing, media and telemarketing schedules; and work with outside promotional sponsors. Must possess interpersonal skills, ability to logically plan and ability to understand technical material.
- Directly supervise the athletics marketing office’s social media strategy to build the university’s athletics brand, promote ticket sales and generate review. Work directly with head coaches and Athletics Communications to ensure continuity and a shared vision.
- Manage department’s daily advertising efforts on social media to generate revenue and promote attendance at athletic events.
- Develop, maintain and grow e-commerce opportunities, including creating and updating product and developing in-bound and out-bound marketing efforts. Increase sales of e-commerce offerings through effective marketing and e-promotions.
- Support and assist marketing, development and ticket operations and staffs by collecting and analyzing online ticket sales, online donations and e-commerce sales to maximize sales opportunities. Collect and analyze attendance data to increase the volume of ticket sales and decrease the no-show rates for games.
- Work with the Assistant Athletics Director for Marketing to coordinate the day-to-day activities of the school’s official athletic online merchandise store, including monitoring sales, working with vendor to place advertising, and other promotional activities related to generating merchandise sales.
- Manage any uses of social media during the game-day operation of any athletic event, including integration with videoboard, public address, promotions or event security.
- Responsible, for fulfilling obligations to sponsors and advertisers, including media placement, merchandising and other sponsor services. Responsible to fulfill all sponsor-related advertising on the school’s official athletic website and social media pages.
- Oversee the marketing and advertising of student ticket distribution program for football, men’s basketball and games. Duties include promoting the distribution schedule, interaction with student government, student affairs and student booster group (Maniacs) and coordination with software vendors, office of informational technology and event staff.
- Coordinate promotional activities aimed at increasing student attendance with student booster group (Maniacs) for assigned sports.
- Create and drive initiatives to developed new revenue centers via promotional activities and new media.
- Act as point person between the athletics marketing office, ticket office and Mountaineer Athletic Club.
- Serve as a public relations representative with the staff, athletic teams, other schools, media, fans, alumni and general public. Assist with community relations programs involving the athletic department, both involving student-athletes in civic and campus projects and in introducing special groups to WVU athletics in general and by sport.
- Perform interviews with the news media as needed by the sports communications staff.
- Participate in development activities on behalf of the Mountaineer Athletic Club, if requested.
- Perform other job-related duties as assigned by the Executive Senior Associate Athletics Director for External Affairs.
- Report directly to the Executive Senior Associate Athletic Director for External Affairs; work closely with athletic administrative staff and with all others involved with carrying out the philosophy and objectives of the intercollegiate athletic program.
- Maintain knowledge of and comply with all rules, regulations, policies and guidelines of West Virginia University, the Big 12 Conference and the NCAA; must adhere to NCAA Bylaw 11.1 Conduct of Athletic Personnel. Failure to adhere to these policies will result in appropriate disciplinary action including possible suspension and termination.
- Represent the University on the highest professional level with dignity, integrity, and strength of character and will exhibit ethical behavior; must respect the rights and dignity of individuals with sensitivity to problems that may arise from racial, ethnical and sexual orientation differences.
- Demonstrate a cooperative attitude towards all sports within the intercollegiate athletic program.
- Possess the ability to adapt to any situation, make decisions and work independently; position must have the ability to build and maintain relationships with student-athletes, coaches, staff members and constituencies; required to use creative abilities to develop new techniques and approaches in dealing with many issues controlled by this position; responsibilities of the position are ever-changing and require constant education; requires the ability to adapt to any situation and make decisions.
- Manage sensitive and confidential information related to student-athletes, coaches and staff utilizing discretion and correct decisions. Failure to use proper discretion at required level could result in major and significant embarrassment to the University and/or have a significant impact on image, revenues and eligibility of student-athletes.
- Manage professional and personal time to handle time sensitive-issues, tight deadlines, extended hours beyond the normal workday, weekend work and on-call availability.
- Faithfully and diligently execute related duties of the department, as requested or assigned by the Associate Athletic Director for Marketing and Sales.
- Master’s degree, preferably in sports administration, business administration, marketing or similar field. Relative experience may be substituted for a Master’s degree.
- A minimum of five (5) years of experience in marketing, preferably in sports, and direct advertising sales.
- Maintain high standard of ethics and integrity related to intercollegiate athletics.
- Demonstrated knowledge of NCAA Division I intercollegiate athletics.
- Demonstrated knowledge of NCAA and conference guidelines, policies, rules and regulations with the ability to interpret, apply, enforce and explain such policies and rules.
- Maintain knowledge of state and University policies and procedures \.
- Exhibit strong creative, organizational and interpersonal skills.
- Demonstrated knowledge of correct English, grammar, spelling, punctuation and sentence structure.
- Demonstrated ability in public speaking skills.
- Demonstrated ability to function professionally under high stress and confrontational circumstances.
- Demonstrated ability to manage multiple tasks for extended period of time.
- Demonstrated ability to independently plan and organize work.
- Proactive attitude towards work and assignments.
- Demonstrated ability to maintain and develop personal contacts with outside groups, i.e. student-athletes, sponsors, fans, donors, University community.
- Demonstrated interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
- Demonstrated knowledge of record keeping and adherence to schedule.
- Ability to stay abreast of information impacting the affected area.
- Demonstrated ability to organize and motivate groups and individuals.
- Ability to maintain proper unit attendance and punctuality standards, work extended hours including nights and weekends (often with extensive walking and standing).
- Demonstrated ability to manage personnel.
- Ability to make administrative / procedural decisions and judgments.
- Demonstrated ability to drive and travel via motor vehicle.
- Demonstrated knowledge of the principles of sports marketing, corporate sponsorships, ticket sales, media, internet and new media.
- Demonstrated skills in marketing concepts and their relationship to sales coordination and promotional development.
- Demonstrated knowledge of advertising and sponsorship sales and the ability to successfully sell to businesses.
- Demonstrated knowledge of ticket sales and the ability to successfully sell to groups, individuals and businesses.
- Demonstrated knowledge of working relationships with advertising agencies and media production, including print and broadcast.
- Demonstrated ability to operate a computer utilizing Paciolan Computer System ticketing and support group programs, various word processing and accounting software and other standard office equipment.
- Ability to stay abreast of marketing, promotional and sales trends impacting the affected area.
- Exceptional writing and grammatical skills as well as expert knowledge of social media and online culture.
- Demonstrated online search skills with ability to track and monitor relevant postings.
- Demonstrated ability to create and implement analytics tags.
- Demonstrated ability to track and analyze account results.
About WVU
At West Virginia University, we leverage our talents and resources to create a better future for our state and the world. As West Virginia's land-grant university, WVU has three campuses that touch each corner of the state. The WVU System includes 518 buildings on 15,880 acres, Extension Service offices in all 55 counties, ten experimental farms and four forests.
From the groundbreaking R1 research of our flagship campus in Morgantown to the career-oriented programs of WVU Potomac State in Keyser to the technology-intensive programs at WVU Tech in Beckley — the contributions of WVU employees directly impact the 1.8 million people of West Virginia every day, no matter their role or position.
Service, curiosity, respect, accountability, and appreciation are the core values that unite Mountaineers, inspiring one another to work tirelessly and support others as they seek to reach new heights. After all, when you're a Mountaineer, impossible is just another mountain to climb.
Creating an inclusive, engaged, and dynamic learning environment is core to WVU’s academic mission. We welcome candidates who can contribute a range of ideas, approaches and experiences.
To learn more about West Virginia University, visit go.wvu.edu. View current career opportunities at careers.wvu.edu.
West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.
Job Posting
Aug 24, 2023
Posting Classification
Non-Classified
Exemption Status
Exempt
Benefits Eligible
Yes
Schedule
Full-time